CONVERSION STRATEGY + BUILD SPEC
SBFC Solutions
Website Redesign Proposal
Solar Lead Engine implementation plan for a multilingual solar sales operation
APRIL 2026 · SENIOR WEB STRATEGY AUDIT
Section A
What SBFC Gets
Rebuild SBFC's website as the front door of a working sales operation. The current site shows what SBFC sells. The new one captures, qualifies, follows up, books, and tracks every serious enquiry, then gives Rui a single pipeline view of where each one stands.
The rest of the stack is already there: 20 years of materials engineering pedigree from the Merck KGaA optoelectronics spinout, deployed Solar Palms at NOS Alive, Petrotec, and Apametal, the Solar Tile Bent installations, and offices across Portugal, Luxembourg, Germany, Brazil, Mozambique, and Algeria. None of that converts on its own. Buyers need to be picked up the moment they land, talked to in their language, and routed to whoever handles their region or product line.
The build extends behind the site: lead capture, AI-assisted first response, WhatsApp/email/SMS follow-up sequences, CRM pipeline visibility, review growth, and reactivation campaigns for the customer base SBFC has spent two decades building. Fewer lost enquiries, faster first response, cleaner sales discipline, more qualified solar opportunities reaching the right person.
7
Locales in SBFC's footprint, each with language and routing implications
6
R6 growth levers used to score and rebuild the lead system
PT+EN
Included in the first deployment as the sensible launch pair
30
Days to a working v0 with live intake, follow-up, and pipeline tracking
The practical scope
| Layer | What changes | Why it matters |
|---|---|---|
| Website | Modern conversion pages, clear product paths, stronger proof, better calls to action. | The current site can load well and still fail commercially. The new site must create action. |
| Lead intake | Forms, chat, missed-call recovery, booking, source tracking, and pipeline creation. | No serious solar lead should disappear into email, memory, or voicemail. |
| Follow-up | WhatsApp, email, and SMS sequences for new enquiries, unbooked leads, old contacts, reviews, and referrals. | Most lost revenue is not a traffic problem. It is a response and consistency problem. |
| Management | CRM pipeline, task discipline, dashboards, review loops, and monthly improvement reporting. | Rui should see the sales machine, not chase scattered updates across inboxes. |
Main commercial diagnosis
SBFC has credibility. It needs conversion discipline.
The opportunity is not to make SBFC look younger. It is to make 20 years of trust easier to buy from. The website, inbox, phone, WhatsApp, review base, and CRM should behave as one accountable sales system, not six places to lose a lead.
SECTION B
R6 Growth Diagnostic
Solar Lead Engine scores SBFC against the R6 operating model: seven dimensions of how well the sales system attracts the right people, captures their intent, responds quickly, builds trust, reactivates old opportunities, and gives Rui visibility over what's actually happening. The chart below is a working baseline, drawn from public information, the live site, current audit signals, and SBFC's visible commercial context. Numbers refine during the R6 Assessment call.
The shape it tells: Reputation and Reach are partially active. Readiness, Resell, Referral, Remarketing, and Reliability are where the system currently leaks revenue. The intervention follows the chart, in that order.
36%
ESTIMATED SALES-SYSTEM READINESS
Strong credibility, weak conversion infrastructure
How the score is judged
| R6 LEVER | WHAT WE EVALUATE | SBFC OPPORTUNITY |
|---|---|---|
| Reach | Can qualified buyers find the right offer and understand the next step? | Sharper pages by segment and product line, plus cleaner lead paths from every market. |
| Readiness | Can the business respond, qualify, book, and track leads without relying on memory? | AI-assisted intake, missed-call recovery, booking, pipeline stages, and task discipline. |
| Reputation | Does proof support the sale in every market and language? | Review capture, review response, project proof, partner proof, and stronger trust signals. |
| Resell | Are old customers, installers, and partners being reactivated? | Existing contacts can become a warm pipeline for maintenance, add-ons, referrals, and new projects. |
| Referral | Does the system ask happy customers and partners for introductions? | Referral prompts can be built into project milestones and post-install follow-up. |
| Remarketing | Can SBFC follow people who showed interest but did not enquire? | Tracking, segmented audiences, and nurture flows turn anonymous interest into future conversations. |
| Reliability | Can Rui see what is happening across offices, languages, and product lines? | Dashboards, source tracking, and pipeline reporting make growth manageable instead of anecdotal. |
Solar Lead Engine Sales OS
Solar Lead Engine is the layer behind the redesigned site: AI-assisted reception, missed-call recovery, WhatsApp/email/SMS follow-up, booking, CRM pipeline, review workflows, and reporting, all designed and run around SBFC's actual sales process.
Rui doesn't get logins to seven separate tools. He gets one managed system that we configure, run, and tune around what's happening on his enquiries week by week. The R6 grid below maps each of the six growth levers to a concrete SBFC application.
ATTRACT
Reach
Product and market pages designed to turn attention into enquiries.
SBFC use
Clear paths for Solar Tile Rent, Solar Palm, commercial projects, installers, and distributors.
CONVERT
Readiness
Capture, qualify, respond, book, assign, and track every serious lead.
SBFC use
AI-assisted reception, missed-call response, booking, lead scoring, and pipeline discipline.
TRUST
Reputation
Turn completed work, reviews, and proof into sales assets.
SBFC use
Project proof, review requests, review replies, and multilingual trust assets.
GROW
Resell
Reactivate old contacts and existing relationships.
SBFC use
Campaigns for previous customers, partners, installers, distributors, and dormant enquiries.
MULTIPLY
Referral
Make asking for introductions part of the process.
SBFC use
Referral asks after install milestones, partner check-ins, and positive review moments.
RECOVER
Remarketing
Keep following interested buyers after they leave the site.
SBFC use
Segmented nurture by solution interest, country, language, and buyer type.
The lead path after launch
Visitor
A buyer lands on a product, project, or country-specific page and sees a clear next step.
Capture
The enquiry enters the CRM with source, language, product interest, and office context.
Follow-up
AI-assisted response and WhatsApp/email/SMS sequences keep the conversation moving.
Pipeline
The opportunity is booked, assigned, tracked, and reported instead of disappearing into inboxes.
Fig. 1 - Solar Lead Engine: from first visit to tracked pipeline and reactivation
Section D
Multi-Locale Rollout
Seven locales sit inside SBFC's footprint: Portugal, Luxembourg, Germany, Brazil, Mozambique, Algeria, and the Peru/Istanbul reference. Each extra language needs approved copy, routing logic, AI prompts in that language, QA, fallbacks, and ongoing maintenance. Pricing this build like a single-language local business would underdeliver on every locale.
Launch with Portuguese and English. That's where the clearest first buyer paths sit: PT for Iberia and Brazil, EN for the rest of the international footprint. It also keeps the v0 honest. We ship a working system in 30 days instead of dragging the launch into a translation project. The other five locales get phased in once live data shows where demand justifies the build.
| Rollout layer | Included scope | Commercial logic |
|---|---|---|
| Launch foundation | Portuguese and English site paths, AI prompts, routing, follow-up, booking, and pipeline configuration. | Included as a good-faith launch scope because PT+EN covers the clearest first buyer paths. |
| Locale expansion pack | One extra language or locale: page variants, message variants, AI prompt tuning, routing, QA, and reporting labels. | Priced separately because each locale behaves like another mini sales system. |
| Full 7-locale engine | Portuguese, English, Spanish, French, German, Dutch, and Arabic coverage across pages, messages, AI, routing, and reporting. | Quoted after v0 data. We should expand toward demand, not translate blindly. |
The 30-day v0 deployment
Fig. 2 - Seven-locale rollout: PT + EN launch, five additional locales phased by demand
Section E
Investment
What follows is a Rui-specific founder rate, built for SBFC as our first solar pilot customer, not the mature public price. We discount because SBFC becomes an early proof asset and case study. The price doesn't go to zero because the setup, CRM design, AI prompt tuning, PT+EN launch, training, and ongoing operation each carry real cost.
The shape of this offer (significant founder discount in exchange for proof, feedback, and case-study rights) extends to other early supporters who help us validate the system. The specific numbers below are unique to Rui.
What this replaces operationally
Rui is not buying logins to a stack of separate tools. He's buying one operating layer that absorbs work currently scattered across website builders, form tools, chat widgets, phone, WhatsApp, email, SMS, CRM, spreadsheets, review platforms, and translation work.
| Need | Commonly bought as separate tools | Solar Lead Engine value |
|---|---|---|
| Front door | Website builder, forms, landing pages, booking widget. | Pages, capture, booking, and tracking designed as one sales entry point. |
| Response layer | Chat tool, phone recovery, WhatsApp tool, email system, SMS provider. | AI-assisted response and follow-up managed from the same lead record. |
| Sales operations | CRM, pipeline board, task manager, spreadsheets, manual reminders. | One pipeline with assignment, next actions, follow-up history, and reporting. |
| Trust loop | Review request tool, reputation dashboard, manual review replies. | Review growth and response built into project follow-up. |
| Language operations | Translations, local message variants, manual routing rules. | PT+EN included first, then additional locales added as priced operating layers. |
Rui's offer: €397 setup, then €299/month for the first three months. From month 4 onwards, €497/month with founder-status preferred treatment maintained. Additional locales beyond Portuguese and English are scoped after the v0 launch.
Why Now
SBFC's credibility leaks through slow response, weak capture, thin follow-up, old website copy, untracked enquiries, and language complexity that nobody currently owns as a system. Every week the v0 isn't running, that leak continues.
What changes after the v0 launch
TODAY
- Website acts mostly as a credibility brochure.
- Interested buyers can leave without entering a measurable pipeline.
- Follow-up depends on whoever sees the message first.
- Language coverage is operationally messy.
- Reviews, referrals, and old contacts are not working hard enough.
- Rui has limited visibility across source, stage, language, and outcome.
AFTER V0 LAUNCH
- Website routes visitors into product-specific lead paths.
- Every enquiry creates a trackable sales record.
- AI-assisted response and WhatsApp/email/SMS keep leads warm.
- Portuguese and English are handled as designed launch lanes.
- Reviews, referrals, old leads, and project contacts enter repeatable campaigns.
- Rui can see the pipeline instead of relying on scattered updates.
The conservative ROI case
The pilot cost is low compared with the value of one recovered solar opportunity. If the system helps SBFC save one serious enquiry that would otherwise be missed, delayed, poorly followed up, or left untracked, the first three months are easy to justify.
Fig. 3 — Before and after v0 launch: from a leaky sales process to a tracked, responsive pipeline
The next step
Book a one-hour walkthrough with Rui. Confirm Portuguese and English as the first two operating languages, choose the first two product paths to prioritize, confirm routing rules, and set the kickoff date. From there, we build the v0, test real enquiries, and let the data decide which locale deserves the next expansion.
SBFC does not need more digital decoration. It needs a sales system worthy of the engineering behind the brand.
Ready to explore the live prototype?